It has always been tough to hate Drake, but after his video for “God’s Plan”, it’ll be near impossible to do so now. Drake’s recently released video for “God’s Plan” sums up some of these storytelling qualities and more. As seen in Kendrick Lamar’s “King’s Dead” alongside Future and Jay Rock, rather than go all out with digital effects and a grand cast, we are also seeing more subtle and minimalist ways to make arresting visuals. The era of big budget feature-film type music videos may have given way to this age DIY, but the art form is still used by artists at the top of the chain to document our life and times.
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